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Geno's Online Guide to Affiliate Marketing PDF Print E-mail
( 2 Votes )
Affiliate Networking
Written by Josué (Yosu) Cadilla Andrés   
Monday, 05 April 2010 04:44

Genos's Online Guide to Affiliate Marketing

This is the most complete guide I've ever found on Affiliate Marketing.

Based on all of the writing I have done (online and offline) over the past four years, I have compiled an online guide to affiliate marketing for merchants/advertisers. It is structured both according to the most frequently asked, and the most important questions you should know the answers to. At the time of initial posting the Guide contains answers to 50 questions, but I will be expanding it as time goes.

I hope you will find the below information of help, and please do not hesitate to leave your feedback about the Guide in the comments area under this post.

Last Updated on Monday, 05 April 2010 04:51
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Affiliate success, rules of thumb. PDF Print E-mail
( 14 Votes )
Affiliate Networking
Written by Josué (Yosu) Cadilla Andrés   
Saturday, 28 November 2009 12:09

 

Affiliate success, rules of thumb.

 

Affiliate marketing is not for the faint of hearted. Unfortunately, too many people start out with the improper attitude about what it takes to be a star. The work is challenging, but there’s a plain formula that has to be followed – be familiar with the affiliate program marketing you have chosen and refine your game plan on a daily basis if necessary. It doesn’t matter what the project is; the affiliates that are on top are those who have taken the time to acquire the knowledge and skill to succeed.

Last Updated on Saturday, 28 November 2009 12:36
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Common Mistakes to avoid for Affiliate Network Managers PDF Print E-mail
( 4 Votes )
Affiliate Networking
Written by Josué (Yosu) Cadilla Andrés   
Monday, 08 June 2009 03:41
These are the 7 sins that can ruin your affiliate program, some common mistakes any affiliate network managers should avoid.
 
#1: Believing their job is to manage affiliates.
#2: Thinking they are smarter than affiliates.
#3: Assuming that all affiliates are prone to fraud.
#4: Treating affiliates as employees.
#5: Believing that money is the best incentive or the only one that matters.
#6: Loosing their personality.
#7: Failing to admit mistakes.
Last Updated on Tuesday, 09 June 2009 03:19
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What volume of sales should I expect from my affiliate network? PDF Print E-mail
( 5 Votes )
Affiliate Networking
Written by Josué (Yosu) Cadilla Andrés   
Monday, 08 June 2009 03:17
It Much depends on the size of the business at the point of starting the affiliate program, and the niche in which the business operates. If it’s a small business in a moderately crowded niche, 40-45% is a realistic growth to expect. If, on the other hand, it is a Fortune 500 business with a solid online presence and a good flow of Internet sales prior to starting the affiliate program, a 10-15% growth is a great result to achieve through the affiliate channel.
Last Updated on Tuesday, 09 June 2009 03:19
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What should I pay to affiliates? PDF Print E-mail
( 3 Votes )
Affiliate Networking
Written by Josué (Yosu) Cadilla Andrés   
Monday, 08 June 2009 03:11

For an affiliate program to be deemed successful, what percentage of overall company sales should it be doing?.

If you look around small and medium affiliate programs you will find that if an affiliate program accounts for 10-15% of a company’s sales then it’s good especially if it’s around 15%.

An alternative way to initially position your affiliate program’s rate is giving affiliates a figure near to 25% of your net profit...

Last Updated on Tuesday, 09 June 2009 03:20
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How to setup a growing affiliate network. PDF Print E-mail
( 3 Votes )
Affiliate Networking
Written by Josué (Yosu) Cadilla Andrés   
Monday, 08 June 2009 02:38
So you want to take control, you are thinking about seriously grow your affiliate program.
There are certain things you will need to provide to your affiliates…

You need to make it easy for affiliates to get on board, get started right away; and you have to help them grow with you.
To do this, you will need to offer them certain things to work with.
Last Updated on Tuesday, 09 June 2009 03:19
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The 80/20 rule. What every affiliate networker should know about the Pareto Principle. PDF Print E-mail
( 3 Votes )
Affiliate Networking
Written by Josué (Yosu) Cadilla Andrés   
Monday, 08 June 2009 02:19

The 80/20 rule states that in any given moment 20 percent of your affiliates are vital to your business and 80 percent are trivial. It can also mean that 20 percent of the issues causing 80 percent of the problems. Affiliate network Managers must identify that 20 percent of specially valuable affiliates because they drive 80 percent of your sales and income. On the other side, 20 per cent of your affiliates drive the 80 of the issues or problems you have to face and 20 per cent of your affiliates will give you 80 per cent of all the valuable feedback you need.

Last Updated on Tuesday, 09 June 2009 03:20
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12 proven success steps in affiliate networking and marketing. PDF Print E-mail
( 5 Votes )
Affiliate Networking
Written by Josué (Yosu) Cadilla Andrés   
Monday, 08 June 2009 01:59
If you have to build your own affiliate network, these could be very interesting things to do to get up to speed in the affiliate business.

1) The more you learn, the more you know.

2) Setup your goals, plan your actions and take your action seriously.

3) Optimize your “visitors into customers rate”. Build a high quality website.

4) Write great articles & press releases with keyword-rich niche keywords.

5) Provide great newsletter & up-to-date information in your niche markets.

6) Establish your own blog, RSS, & Podcasting for your niche markets.

7) Go viral!

8) Participe proactively in forums, blogs, and social networking sites. 

9) Drive webmaster targeted traffic through Pay-Per-Click advertising.

10) Grow your business every day.

11) Keep your eyes on your affiliate marketing business every day.

12) Diversify your markets and release from the daily operation tasks.
Last Updated on Tuesday, 09 June 2009 03:19
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